Name: Daniela Lizette Galvan Casto
Maestro: Raul Suarez
Job: Test of graphic design
Date: 02/10/2012
Registration: F-2695
4 ° tetramestre
Escuela_monterreyhttp:http://www.uar.edu.mx/
Background graphic design
The industrial revolution was a fact that esmeras several social, economic and political global level graphic design was not an exception generándole great technological impact. Among the major changes witnessed in the history of graphic design is innovation in typography, poster wood character and typographic revolution, it is clear fonts level in the industrial age. In other aspects, an important element enters noted that contributes strongly within this is graphic design, photography, which comes as a new element of communication which was implemented within the printing.
The origin of graphic design
Although there is no consensus on the exact date of his birth graphic design, some dating back as during the interwar period. Others understand that begins to identify as such in the late nineteenth century. Still others find their origin in Paleolithic cave paintings and the birth of written language in the third millennium. C. Diversity of opinion responds to a product considered graphic design and all other graphical demonstration only those that arise as a result of the application of the industry, ie those visual manifestations that have been "projected" contemplating a cluster of needs of various types: productive, symbolic, ergonomic, contextual, etc ... Graphic design is a discipline oriented industrial activity to develop and project visual messages (logos, brochures, posters, edit and process digital images, Web pages produce , etc.), and also the design business management. There are classifications of graphic design including: advertising graphic design, editorial design, corporate identity design, design, web, packaging design, typographic design, billboard design, editorial design, multimedia design, among others. There is no consensus about the birth of graphic design, some say it was in the interwar period, others have their beginnings in the late nineteenth century. Other more extreme place him in the Paleolithic cave paintings, and some think that comes along with written language. This diversity is due to be considered as a product of the entire graphic design graphic expression. But on the other hand, is classified only manifestations that arise as a result of applying the industrial model of production, ie, visual demonstrations were planned and covering various needs, productive, symbolic, contextual, ergonomic, etc. Graphic design is interdisciplinary, therefore, a graphic designer needs to have knowledge of other disciplines: photography, freehand drawing, technical drawing, geometry, perception psychology, semiotics, Gestalt psychology, typography, communication and technology. Since the advent of desktop publishing (1984), computers replaced analog all technical procedures for digital systems. This led to a departure from the principles of graphic design communication. Has always existed the discussion if graphic design is art. Graphic design and art are differences, there are many, but they generate more than they have many points in common are essentially different. We invite you to know the differences between graphic design and art. This is an old debate that usually never reach a solution because of the many controversies that presents. To begin with let's say that art has no precise definition, alo historically been considered and stopped considering various art expressions. In the Renaissance period (XVIII) is considered art to sculpture, painting, architecture, music and poetry. Were 5 expressions that were considered art, being outside calls 'decorative arts' (woodwork, pottery, ironwork, illustration, etc.). But before there was the Gutenberg printing press books were produced in a purely traditional, and remain the artistic wonders documents created in typography and illustration. When in the eighteenth and nineteenth boom exploded printing books and advertisements, these two activities were outside the categorization of art.
Graphic design and art
The definitions of art began to emerge and limit its definition was losing strength. The definition of what is art of Marcel Duchamp is the one that has left this limit gone, saying that art is anything that an artist produces.
The activity of Graphic Design, as so many came when the man had a need to communicate and express their basic needs for survival, one can say that graphic design appeared with the development of civilization. Experts disagree on the roots of graphic design. Some identify the paintings as ancient examples of graphic signs, others recognize their embryonic forms in Egypt, Greece, Mexico and Rome. Several authors believe that graphic design arises while printing. A stream points to the avant-garde of the beginning of this century. Still others emplaced to contemporary thought, with respect to graphic design after World War II, as a phenomenon accompanying the strong industrial development and the media. You can admit that, in a broader sense, visual communication has a very long history. When early man foraged and found a trail of animal print in the mud, I was actually getting a message through a graphic sign. However, despite the long journey to present visual communication, it is possible that the design abalizar as modern activity is constituted as a demand of the industrial revolution.
The Book of Kells, a Bible manuscript richly illustrated by Irish monks in the ninth century d. BC - is for some a very beautiful and early example of graphic design. For others, it is a graphic demonstration of high artistic value, high quality, even as a model to learn how to design, as it overcomes many of the current-editorials, but it would be graphic design product, because its design does not fit the graphic design project.
The history of typography-transitive and also the history of the book-is closely linked to graphic design, probably because there are virtually no graphic designs that do not include this type of graphics. Hence, when talking about the history of graphic design, typography also cited the Trajan column, medieval miniatures, Johannes Gutenberg's printing press, the evolution of the book industry, the posters Parisian Arts Movement and Crafts (Arts and Crafts), William Morris, the Bauhaus, and so on. "
Styles and trends in the design
Throughout the design process, the designer uses all possible information, retained in his memory, for his creation. A series of images, signs and other communication resources are related and intertwined with each other resulting in the design.
Trends are a number of groups of a certain style, stylistic, that the design itself is adopting. They are constantly evolving and set the tone for future designs and creations. There, she joined the style as a way of acting, giving the personal touch to the current project.
Digital Typography
Information technology has revolutionized the printing, modifying it as needed for each picture and use. Information technology is being applied in the process of printing, graphic design and web design. On one hand, the multitude of applications related to graphic design and publisher have made possible the design and creation of new typefaces, so comfortable and easy.
Moreover, it was necessary to redesign many of the existing sources for proper application in the digital process, to improve the viewing and reading on screen, and make it fit to the pixel grid of the monitor screen.
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